Get cigarette packs out of sight, get smoking out of mind
Studies on consumer behaviour have shown that most consumers decide what to buy only after they have got into the shop. Therefore, it is an important marketing strategy to attract consumers' attention and stimulate impulse purchases through the presentation and matching of the products displayed on shelves. However, there are negative impacts to public health when this marketing strategy is applied to tobacco products. It is used to normalize smoking behaviour and beautify tobacco products.