Tobacco Control

World No Tobacco Day

World No Tobacco Day 2024

Theme – Protecting children from tobacco industry interference


The World Health Organization (WHO) designates 31st May of each year as the World No Tobacco Day (WNTD). The theme of WNTD 2024 is “Protecting children from tobacco industry interference”, calling for the tobacco industry to stop targeting at youth with tobacco products.


Tobacco kills half of its users. Recruiting new young smokers is an important strategy of the tobacco industry to replace the millions of smokers who die or quit smoking every year, and to maintain profits. The tobacco industry continually develops new smoking products that appeal to youth and reduce harm perceptions of smoking, such as electronic cigarettes, heated tobacco products, flavoured cigarettes, “light” or “mild” cigarettes, and cigarette filters. Electronic cigarettes, in particular, have gained popularity in youth around the globe swiftly with at least 16,000 flavours and stylish design. Besides, the tobacco industry interferes with tobacco control policies, undermining efforts of governments in protecting public health from harms of smoking. The latest Global Tobacco Industry Interference Index revealed that the tobacco industry has intensified its interference in tobacco control policies by persuading policy makers to take regressive steps in tobacco control, lobbying non-health departments (especially finance and economy departments), interferes to delay, revoke or undermine tobacco control laws, and promoting a positive image and approach to senior officials through corporate social responsibility activities.


WNTD 2024 provides a platform for young people, policy makers and tobacco control advocates to discuss tobacco industry interference, and to urge governments to protect young people from the manipulative practices of the tobacco and related industries. The WHO launched the “Stop the lies” campaign to amplify youth voices, expose tobacco industry tactics, counter misinformation by the tobacco industry, and urge governments to protect health policy making from the tobacco industry interference.


Please visit the WHO website for more information of WNTD 2024.


The themes of WNTD in recent years:

2023 – Grow food, no tobacco COSH programme
2022 – Tobacco: Threat to our environment COSH programme
2021 – Commit to quit COSH programme
2020 - Protecting youth from industry manipulation and preventing them from tobacco and nicotine use COSH programme
2019 - Tobacco and lung health COSH programme
2018 - Tobacco and heart disease COSH programme
2017 - Tobacco – a threat to development COSH programme
2016 - Get ready for plain packaging COSH programme 
2015 - Stop illicit trade of tobacco products COSH programme 
2014 - Raise taxes on Tobacco COSH programme
2013 - Ban tobacco advertising, promotion and sponsorship COSH programme
2012 - Tobacco industry interference COSH programme 
2011 - The WHO Framework Convention on Tobacco Control  
2010 - Gender and Tobacco, with an emphasis on marketing to women COSH programme 
2009 - Tobacco Health Warnings  
2008 - Tobacco-Free Youth  
2007 – Smoke-Free Environments  
2006 – Tobacco : Deadly in any form or disguise  
2005 - Health Professionals Against Tobacco  
2004 - Tobacco and Poverty, a vicious circle  
2003 - Tobacco Free Film, Tobacco Free Fashion  
2002 - Tobacco Free Sports – Play it Clean  
2001 - Second-hand smoke kills  
2000 - Tobacco kills, don't be duped