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Smoke-free Publicity Programme for World No Tobacco Day 2016 - Let’s join the Smoke-free Family

31 May is designated as World No Tobacco Day every year in order to raise public awareness on smoking hazards around the world. Hong Kong Council on Smoking and Health (COSH) organizes a Smoke-free Publicity Programme for World No Tobacco Day 2016 with the aim to call upon every member in the community to join the “Smoke-free Family”. A set of keyarts were designed by local artist, Nothing Serious to share how to support our family members, friends, colleagues and lovers to quit smoking. The public can join the “Smoke-free Family” through the online platform and adopt a smoke-free lifestyle, as well as encourage smokers to kick the habit.

The kick-off event of the programme was held on 31 May 2016. On-air promotions at Radio 2 of Radio Television Hong Kong and a theme song were also be launched around the World No Tobacco Day.

“Smoke-free Family” Theme Song

Theme song of “Smoke-free Family” – “Give up” is produced by musician Mr Mark LUI, who has quitted smoking and performed by Mr Alex FONG, Smoke-free Ambassador of the programme. The song is packaged as a love story to increase attractiveness and to encourage the audience to give up the bad habit which is harmful to oneself. It is hoped that the song could support smokers to get rid of cigarettes and live a healthy smoke-free lifestyle.

Listen to theme song of “smoke-free family”, “Give up”

“Quit Tips Keyart Design Competition”

The “Quit Tips Keyart Design Competition” is organized from 1 October to 9 December 2016 to encourage the youth to help construct a smoke-free environment with their design talent. Local secondary school students and teenagers aged 11 to 18 can join the competition through their schools, youth centres and uniform groups.

Participants should create the quit tips keyart with a slogan of less than 15 words to encourage and help smokers kick the habit and join the “Smoke-free Family”. Each participant will receive a schedule book printed with Nothing Serious’ keyarts and outstanding entries as a souvenir. Stocks are limited and on a first-come-first-served basis. School/ youth centres/ uniform group with the most entries will be awarded “The Most Active Participating School/ Organization Award”.

Awards:

The competition received overwhelming response and attracted more than 1,800 entries from over 50 secondary schools. The Judging Panel selected the champion, first runner-up and second-runner up based on the delivery of smoke-free messages, creativity and aesthetic appeal. Winners will receive a trophy and book vouchers of HK$2,000, HK$1,500 and HK$1,000 respectively. Ten outstanding entries were also selected to receive the Certificate of Merit and a book voucher of HK$200. The school with the most entries will be awarded with the “Most Active Participating School Award”.

Champion First Runner-up Second Runner-up
Work of Champion Awardee Work of First Runner-up Awardee Work of Second Runner-up Awardee
Hong Kong Weaving Mills Association Chu Shek Lun Secondary School Yan Chai Hospital Lim Por Yen Secondary School Shung Tak Catholic English College
Ding Jinru So Yan Ki Tsang Hin Ki Hinky

Merits (In Alphabetical Order)
School Name Student's Name Winning Entry
HKTA The Yuen Yuen Institute No.2 Secondary School Lee Man Ki Click here
HKTA The Yuen Yuen Institute No.2 Secondary School Luk Sum Yin, Samantha Click here
Jockey Club Ti-I College Lee Chui Kiu Click here
Jockey Club Ti-I College Siu Chin Wan Click here
St. Catherine's School for Girls Cheung Wing Lam Click here
Tuen Mun Catholic Secondary School Leung Pearlie Click here
TWGHs Lee Ching Dea Memorial College Li Hiu Ching Click here
TWGHs Lee Ching Dea Memorial College Tsui Fung Ha Click here
United Christian College Kong Lok Yung Click here
United Christian College Li Hung Pui Click here

The Most Active Participating School Award
FDBWA Szeto Ho Secondary School

Enquiry:
Ms June Man/ Ms Faine Chan
Tel: 2185 6399
Email: project@cosh.org.hk

“Smoke-free Family” webpage
COSH launched an online platform for the public to join the “Smoke-free Family”. Participants can share their photos with photo frames designed by Nothing Serious on social media to disseminate the smoke-free messages.

For details, please visit : http://www.smokefree.hk/smokefreefamily

Lucky draw on Facebook
A lucky draw promotion was held from 30 May to 12 June 2016 on facebook platform to encourage the public to join the “Smoke-free Family” and disseminate the smoke-free message among their network through social media platform.The winners are as follows:

Buffet vouchers (for 4 persons) winner:
Wai wai Ho

Movie vouchers (HK$200) winners:
AmusAmus、Florence Chan 、Kulu Chiu 、Katherine Mok、Susan Lau 、Mei Lan Siu 、Yuen So、Mandy Tang、Irene Tong、Amy Kwan Tai Wong

Trade Promotion Competition License No. 47118
For details, please visit http://www.facebook.com/smokefreefamily.

Street Promotion
Street promotion activities were organized in May and June 2016 to invite the public to join the “Smoke-free Family”. A whiteboard designed by Nothing Serious was distributed as souvenir for the participants to write down messages to support smokers to quit smoking.

29/5/2016 (Sun)
3pm-5pm
Pavement outside Park Lane Shopper’s Boulevard,Tsim Sha Tsui
2/6/2016 (Thu)
12nn-2pm
Pavement of the junction between Thomson Road and O'Brien Road (Wan Chai MTR Station), Wanchai
5/6/2016 (Sun)
3pm-5pm
Public pavement outside Sha Tin MTR Station Exit B
8/6/2016 (Wed) 12nn-2pm Russell Street Pedestrian Precinct, Causeway Bay


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