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Publicity Project

“Quit to Win” Smoke-free Community Campaign


COSH, in collaboration with School of Nursing and School of Public Health of The University of Hong Kong, has been organizing the “Quit to Win” project to encourage and recruit more smokers to kick the habit since 2009.

In order to build up a positive atmosphere for smoking cessation in the community, COSH solicited the support from District Councils and community organizations and launched the “Quit to Win” Smoke-free Community Campaign since 2012. A series of district-based smoke-free promotion activities were organized. The campaign is mixed with the features of media promotion, smoking cessation counseling and scientific research. Each year, over 1,000 smokers were successfully recruited and smoke-free messages were promoted to over 20,000 members of public.


  • Encourage smokers to kick the smoking habit;
  • Motivate non-smokers to support their family members and friends to quit;
  • Raise public awareness on smoking hazards and community participation in tobacco control; and
  • Strengthen the promotion of smoke-free community and strive for a smoke-free Hong Kong.


I. Smoking Cessation Counseling Training

To enhance the knowledge of community working partners on smoking hazards and smoking cessation, COSH organizes Smoking Cessation Counseling Training for the staff of the community organizations and university students who will be a smoke-free ambassador to take part in smoking cessation promotion and counseling. Training contents include health hazards of smoking, smoking cessation counseling skills and sharing on the experience in organizing smoke-free promotion activities, etc.

II. “Quit to Win” Contest

COSH organizes territory-wide recruitment and promotion sessions to recruit smokers to participate in the “Quit to Win” Contest and encourage them to quit smoking through contest and prizes. Participants will receive smoking status evaluation and brief smoking cessation counseling from counselors on the recruitment sites. After the enrollment, the smoking cessation counselors will follow up the quit status of participants and give advice and assistance by telephone interview in different time periods. At 3-month follow-up, participants who quit will be invited to undertake a biochemical validation. Validated participants will be eligible to join the lucky draw or selected to an interview to win fabulous prizes.

III. Smoke-free Community Promotion

To promote smoke-free messages and raise the awareness on tobacco control at the district level and to construct a smoke-free community, COSH invites non-profit organizations to be the district partners to co-organize smoke-free promotion activities for the “Quit to Win” Smoke-free Community Campaign.

The 7th “Quit to Win” Smoke-free Community Campaign

Following the success in past years, COSH collaboratd with School of Nursing and School of Public Health of The University of Hong Kong to organize the 7th “Quit to Win” Smoke-free Community Campaign in 2016-2017. The Campaign was again supported by the 18 District Councils and community organizations to disseminate the smoke-free messages across the territory. Support from various organizations were also received, including Link Asset Management Limited, The Hong Kong Jockey Club and several trade associations. Through a series of comprehensive promotional activities, the Campaign disseminated the smoke-free messages throughout the community. A supportive network for smoking cessation was established and a number of smokers are encouraged to quit.

Recruitment of the 7th “Quit to Win” Contest and smoke-free promotion activities were conducted from June to September 2016. In collaboration with HKU, recruitment booths were set up across the 18 districts in Hong Kong. The Campaign successfully recruited more than 1,300 smokers to join the contest and promoted the smoke-free messages to some 40,000 members of public. In synergy with the recruitment, more than 30 smoke-free promotion activities fitting in local characteristics and targeting at different people were organized by 21 district partners across the territory. These activities included health talks, street promotion, carnivals, drawing competition, photography competition, short film design, etc. Totally, more than 18,000 local received smoke-free information through participating in these smoke-free activities conducted by district partners.

All participants received the half-year smoking cessation follow-up counseling by School of Nursing and School of Public Health of The University of Hong Kong. Suitable advices and assistance on smoking cessation are provided.

Winners of the 7th “Quit to Win” Contest are Mr LIN Ngai-lui (Champion), Mr KWOK Wai-man (1st runner-up) and Ms NG Ka-yan (2nd runner-up). A prize presentation ceremony was held on 17 March 2017 to award the quitters of the 7th “Quit to Win” Contest and commended the District Councils and district organizations for their tremendous support in the 7th “Quit to Win” Smoke-free Community Campaign.

Please visit the Campaign’s website for more details.
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