Top Menu

Press Release

Premiere of Education Theatre Programme “Smoke-free Alliance”
Join hands in Building a Smoke-free City
2016.10.13
Since 1995, the School Interactive Education Theatre Programme has been one of the major education and publicity campaigns of Hong Kong Council on Smoking and Health (“COSH”) to spread the smoke-free messages among children and teenagers. Through cooperation with schools and local professional troupes, COSH encourages the youngsters to live a smoke-free lifestyle. Over the past two decades, the Education Theatre Programme delivered about 1,700 performances reaching more than 460,000 students and teachers. This year, COSH will launch a brand-new drama titled “Smoke-free Alliance”. A premiere was held at Academic Community Hall, Hong Kong Baptist University today for over 600 students, teachers and media. The premiere was supported by Kwai Tsing District Council and Kwai Tsing Safe Community and Healthy City Association.

Officiating guests of the premiere included Dr Tina CHAN (Assistant Director of Health (Special Health Services)); Prof LAM Tai-hing (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong); Mr Antonio KWONG (COSH Chairman) and Ms Yolanda NG (COSH Vice-Chairman). Mr Antonio KWONG remarked, "New messages are added to the drama every year. Regarding the rapid growth of electronic cigarettes in recent years and the news report on its use among primary school students, this year’s drama covers the harmful effects of e-cigarettes, in addition to the hazards of smoking, secondhand smoke and third-hand smoke.”

Partnering with Chung Ying Theatre, COSH aims to deliver the smoke-free messages along with music, stage effects and interesting presentation. The story was about Mr Luther, Chairman of Smoke-free Alliance, who called on cities to join the Alliance to build a smoke-free environment. Madam Tobacco, Chairman of a tobacco group, sent a troop to attack Mr Luther as she believed that the Alliance would lead to a drop in her business. Mr Luther hurt his head and lost all memory. He wandered in a Satellite City whose economy was heavily relied on the manufacture and sale of tobacco, and met Ching ching-yee who advocated the city for joining the Smoke-free Alliance. She tried every means to help Mr Luther restore his memory and finally the Satellite City became part of the Alliance. The drama created a favourable atmosphere for students to learn the hazards of tobacco and they were determined to join the Smoke-free Alliance.

“Smoke-free Alliance” will begin its tours across the territory in mid-October 2016 to deliver around 100 performances. For details of the School Interactive Education Theatre Programme, please visit www.educationtheatre.hk.

Photo captions:

The officiating guests appointed students to be Smoke-free Captain to spread the smoke-free messages in their family and schools.
The officiating guests appointed students to be Smoke-free Captain to spread the smoke-free messages in their family and schools.

Ching ching-yee helped Mr Luther restore his memory and understood the hazards of smoking.
Ching ching-yee helped Mr Luther restore his memory and understood the hazards of smoking.

Students enjoyed the drama and actively participated in the interactive sessions.
Students enjoyed the drama and actively participated in the interactive sessions.
Back to Top