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Press Release

Premiere of Education Theatre Programme “Game On Smoke Off” Family Support is Key in Quitting Smoking
2015.10.06
Since 1995, the School Interactive Education Theatre Programme has been one of the major education and publicity campaigns of Hong Kong Council on Smoking and Health (“COSH”) to spread smoke-free messages among children and teenagers. Through cooperation with schools and local professional troupe, COSH urges the youngsters to promote a smoke-free lifestyle. 2015 marks the 20th anniversary of the Programme. Over the past two decades, about 1,600 performances were delivered, reaching more than 440,000 students and teachers. COSH will launch a brand-new interactive theatre titled “Game On Smoke Off”. A premiere was held at Academic Community Hall, The Hong Kong Baptist University today for over 400 students, teachers and media.

Officiating guests of the premiere included Dr Sarah CHOI, JP (Assistant Director (Special Health Services), Department of Health); Prof LAM Tai-hing, BBS, JP (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong); Mr Antonio KWONG, MH (COSH Chairman) and Ms Vienna LAI (COSH Executive Director). Mr Antonio KWONG remarked, "The Programme equipped students with diversified smoke-free knowledge in the past two decades. Students have been deeply involved and impressed through the interactive sessions.

Partnering with a professional troupe, Chung Ying Theatre, COSH aims to deliver the messages of tobacco control along with music, stage effects and interesting presentation to the students.“Game On Smoke Off” is about a video game lover, “Tin Tin”, who helped his father quit smoking by playing a 4D video game called “Smoke-free Adventure” borrowed from his teacher. “Tin Tin” overcame all the difficulties on the way with his father and realized the smoking hazards. They finally fought off “Earl Nicotine” and “General Tar”. But Tin Tin’s father didn’t learn from the game and failed to kick the smoking habit. Luckily, with love and faith, “Tin Tin” successfully encouraged his father to give up tobacco addiction finally. It revealed that family support is key in smoking cessation. The show created a favourable atmosphere for students to learn the hazards of tobacco and the importance of building a smoke-free family.

“Game On Smoke Off” will begin its tours in 99 schools across the territory in mid-October 2015. For details of the School Interactive Education Theatre Programme, please visit www.educationtheatre.hk.

Photo captions:

The officiating guests passed the smoke-free power to the next generation, wishing them to succeed in supporting the works of tobacco control in Hong Kong.
The officiating guests passed the smoke-free power to the next generation, wishing them to succeed in supporting the works of tobacco control in Hong Kong.

The main character “Tin Tin”, together with his father, understood the hazards of smoking through the video game.
The main character “Tin Tin”, together with his father, understood the hazards of smoking through the video game.
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