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Point-of-sale (POS) tobacco display bans reduce exposure to tobacco marketing and impulse cigarette purchases
2013.07.15


According to a study in Health Education Research of Oxford Journal, implementing point-of-sale (POS) tobacco display bans could significantly reduce exposure to tobacco marketing and impulse cigarette purchases.


By analyzing the data from the International Tobacco Control Four Country Survey (ITC4) from 2006 to 2010, this study examined the impact of POS tobacco display bans on adult smokers aged 18 years or older in implementing countries, Australia and Canada, in comparison to non-implementing countries, the United Kingdom and the United States.

It found that smokers’ exposure to tobacco marketing decreased significantly from 74.1% to 6.1% in Canada and from 73.9% to 42.9% in Australia from 2006 to 2010. Meanwhile the figure remained high in the United States and increased slightly in the United Kingdom. Also, impulse purchasing of cigarettes was lower in Australia and Canada.

This study indicated that POS tobacco display bans were effective in reducing exposure to tobacco marketing and impulse cigarette purchases. In order to further curb smoking behaviours and construct a smoke-free environment, Hong Kong government should consider implementing the point-of-sale tobacco display bans.

Source: Health Education Research, Oxford Journal

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