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Publicity Project

Smoke-free Taxi

Background and Objectives

Smoke-free TaxiA brand new campaign, Smoke-free Taxi has been launched to encourage taxi drivers and passengers to create a smoke-free journey by not to smoke in the taxi at anytime and to kick the habit as soon as possible. The campaign is fully supported by Road Co-op/ Commercial Radio with the active participation of taxi associations. We hope that all taxis in Hong Kong will be a Smoke-free Taxi in the future.

Taxi plays one of the key roles in Hong Kong public transport. There are now over 18,000 taxis in Hong Kong with daily patronage of 1 million on average. Apart from efficiency and convenience, comfortable experience is one of the reasons to take a taxi. However, the smell and smoking hazards of thirdhand smoke in the taxi will ruin the journey. Smoking in taxi will not only harm the health of drivers and passengers but also affect the quality of service. According to the Smoking (Public Health) Ordinance, no person shall smoke or carry a lighted cigarette, cigar or pipe in a public transport carrier. It is an offence to smoke in a taxi at anytime.


Period

December 2012 to January 2013

Details

I.Smoke-free Taxi

Participating drivers will show the Smoke-free Taxi license sticker and backseat sticker in their taxis. Passengers should support the drivers on a Smoke-free Taxi and enjoy a comfortable journey.

Smoke-free Taxi license sticker, backseat sticker and cash box. Interested taxi drivers can contact your taxi associations for more details
Smoke-free Taxi license sticker, backseat sticker and cash box. Interested taxi drivers can contact your taxi associations for more details.


II.Smoking Cessation Services

Smoking drivers who decide to kick the habit will be referred to the Smoking Cessation Services of Tobacco Control Office through this campaign. Kicking the habit will lead the driver to a healthy lifestyle and improve the service quality.


III.Smoke-free Taxi Website and online games

From December 2012 to January 2012, the public are encouraged to visit “Smoke-free Taxi” website through www.881903.com or the QR Code on backseat sticker to join the online games and win fabulous prizes. More information on related ordinance, smoking hazards and tips on smoking cessation can also be found on the website.


IV.Smoke-free Taxi Ambassadors

From December 2012 to January 2012, Smoke-free Taxi Ambassadors will invite the drivers of “Smoke-free Taxi” to join mini games and win fabulous prizes.


V.Smoke-free Taxi Campaign Radio Programme

Interesting promos of Smoke-free Taxi Campaign will be broadcasted at Commercial Radio 1 and 2 to raise public awareness. 4 episodes of Smoke-free Taxi programme will be broadcasted from 16 December 2012 to 6 January 2013 (every Sunday) on Road Co-op/ Commercial Radio 1(CR1). Experts will explain the related ordinance, smoking hazards and tips on smoking cessation in the programme. The programme archives can also be found on the Smoke-free Taxi website.

Smoke-free Taxi Kick-off ceremony was held on 12 December 2012. Officiating guests and representatives from taxi associations attended the ceremony to show their support.
Smoke-free Taxi Kick-off ceremony was held on 12 December 2012. Officiating guests and representatives from taxi associations attended the ceremony to show their support.


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