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Publicity Project

"Smoke-free Drivers Club" Programme

"Smoke-free Drivers Club" Programme

The use of transportation is an integral part of citizens’ everyday life. In Hong Kong, over 12 million passenger journeys are made on the public transport system every day, while the transportation industry has over 320,000 labour force. According to the survey conducted by the Occupational Safety and Health Council, more than one-fourth of (27%) professional drivers smoke regularly1. COSH launched the “Smoke-free Drivers Club” Programme (“the Programme”) to encourage smokers in the transportation industry to quit smoking, strengthen the participation of the industry in promoting smoke-free culture which brings positive impacts on the occupational safety and health, productivity and image of drivers, as well as remind the drivers, passengers and industry operators to comply with the smoking ban in public transport carriers.

There were over 70 supporting organizations , including the Transport Department, The Road Safety Council, Transport Advisory Committee and various organizations of commercial vehicle drivers which help spread smoke-free messages to the industry and the general public. The Programme was also supported by smoking cessation partners that provided professional counseling services for free to members of “Smoke-free Drivers Club” who are determined to kick the habit.

Kick-off Event

The kick-off event of the Programme was held on 23 November 2018 and officiated by Dr Jeff LEE (the former Head of Tobacco and Alcohol Control Office, Department of Health), Mr Joseph TSUI (Chief Transport Officer of Transport Department), Mr Antonio KWONG (COSH Chairman) and Ms Vienna LAI (COSH Executive Director). A professional driver who quitted smoking, a transportation industrial representative and an experienced smoking cessation counselor were invited to share at the event on the benefits of smoking cessation, significant role played by transportation companies in promoting smoke-free culture and practical quit tips. Singers Mr Phil LAM, Ms Joey WONG and Ms Cath WONG also explained the smoking hazards through games and encouraged the professional drivers to quit smoking.







Recruitment of “Smoke-free Drivers Club” members

More than 60 companies and organizations joined the Smoke-free Drivers Club as corporate members, including franchised bus companies, non-franchised bus companies, railway companies, transportation and logistics companies, driving schools and various organizations of commercial vehicle drivers. Smoking cessation support was provided to corporate members to spread the smoke-free messages to their employees, such as free health talks and industry-specific promotional collaterals. Over 72,000 practitioners of transport industry were benefited from the programme.



Promotion

A lucky draw promotion was held from 14 December 2018 to 22 February 2019 to urge the public to join a Smoke-free Drivers Club individual members to support their family and friends to quit smoking via the social media platforms. The winners were as follows (each winner will receive an extendable octopus and HK$200 fuel or LPG voucher, approximate value at HK$320 each):

Winners of Facebook Lucky Draw Activity:
Yoko Honor C, Evolta CHAN, Marco CHEN, Moon Moon CHEUNG, Wing Wing CHUNG, LO Him-him, Pui Ling NG, Konnie TAM,Cki WONG,Roy WONG

Winners of Individual Member Lucky Draw Activity:
CHIU Ka-yau,CHOI Heung-wing,Yannes LAI,LAM Kok-chong,LEUNG Kuen-wai,沈志旭,周校貴,林國佳,蔡玉怡,嚴志恒

Trade Promotion Competition Licence Number: 51537-8

Besides, various sessions of street promotions were organized in January to February 2019 across the territory to disseminate the smoke-free messages. More than 1,800 employees of transport industry, professional drivers, private car drivers and passengers joined the club to say no to smoking and encourage smokers to quit smoking. Many professional drivers pledged to quit and were referred to their preferred smoking cessation services on-site as well for a healthy lifestyle.

Street Promotion of Smoke-free Drivers Club:
Date Time Venue
17 January 2019 (Thu) 2pm – 6pm Shatin MTR Station Exit B
21 January 2019 (Mon) 2pm – 6pm Kowloon Tong MTR Station Exit F
24 January 2019 (Thu) 3pm – 6pm ECO LPG West Kowloon Station
25 January 2019 (Fri) 11am – 3pm Taxi Staging Area of the Hong Kong International Airport
30 January 2019 (Wed) 2pm – 6pm Central Exchange Square Bus Terminus (near Connaught Place)
11 February 2019 (Mon) 11am – 3pm Ground Transportation Centre of the Hong Kong International Airport



Two street interview videos were produced to bust the myths about smoking while driving, reminded the general public of Smoking (Public Health) Ordinance, and shared practical quit tips for drivers.

Click here for the promotional video - Let’s bust the myths about smoking while driving (Chinese version only)
Click here for the promotional video - Tips on quitting smoking (Chinese version only)

For more information about the Programme, please visit www.smokefree.hk/drivers.

1 Occupational Safety and Health Survey of Professional Drivers in Hong Kong (2010), Occupational Safety and Health Council
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