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Premiere of Education Theatre Programme 2014-15 “Smoke-free Magic Boy” Using Magic to encourage smoking cessation
2014.10.15
Hong Kong Council on Smoking and Health (COSH) has been actively educating children and youngsters on smoking hazards and preventing them from taking up smoking through the School Interactive Education Theatre Programme. It is one of COSH’s major education and publicity campaigns targeting primary students which has contributed about 1,500 performances since 1995, reaching more than 420,000 students and teachers. This year, COSH introduces the brand-new interactive theatre show titled “Smoke-free Magic Boy”. A premiere was held at Jockey Club Auditorium, The Hong Kong Polytechnic University today for over 400 students, teachers and media.

Officiating guests of the premiere included: Dr Sarah CHOI, JP (Assistant Director (Special Health Services), Department of Health); Prof LAM Tai-hing, BBS, JP (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong); Mr Antonio KWONG, MH (COSH Chairman); Ms Lisa LAU, BBS, MH, JP (COSH Immediate Past Chairman) and Ms Vienna LAI (COSH Executive Director). Mr Antonio KWONG stated that through the co-operation between COSH, schools and professional troupe, students would be equipped with smoke-free knowledge to say no to cigarettes and encourage family members to quit smoking.

Partnering with the professional troupe, Chung Ying Theatre, COSH aims to deliver the messages of tobacco control along with music, magic, stage effects and interesting presentation to the students. “Smoke-free Magic Boy” is about the main character “Richman”, the owner of a tobacco company who loves magic performance. He is enticed by his housekeeper, “Black Lung” to promote cigarettes to children and youngsters in order to save his company from bankruptcy. Luckily, with the assistance of his housekeeper, “White Lung” and the audience, he understands the hazards of smoking and decides not to produce tobacco products anymore. On the contrary, he promotes smoking cessation through magic performance. The show created a favorable atmosphere for students to learn the importance of establishing a smoke-free lifestyle, building a smoke-free family and constructing a smoke-free city.

“Smoke-free Magic Boy” will begin its tours in 99 schools across the territory in mid-October 2014. For details of the School Interactive Education Theatre Programme, please visit www.educationtheatre.hk

Photo captions:

The officiating guests waived the magic wands to pass the smoke-free power to the next generation, wishing them to succeed in supporting the works of tobacco control.
The officiating guests waived the magic wands to pass the smoke-free power to the next generation, wishing them to succeed in supporting the works of tobacco control.

The main character “Richman” motivated the smokers to kick the habit through magic performance.
The main character “Richman” motivated the smokers to kick the habit through magic performance.


The guests, COSH Council members and the audience, together with the main characters of the show encouraged the general public to join hands for a smoke-free Hong Kong.
The guests, COSH Council members and the audience, together with the main characters of the show encouraged the general public to join hands for a smoke-free Hong Kong.

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