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The 5th “Quit to Win” Smoke-free Community Campaign fosters a smoke-free lifestyle across the territory
2014.07.05
Hong Kong Council on Smoking and Health (COSH) has spared no effort on promotion smoking cessation, so as to protect the public health and strive for a smoke-free Hong Kong. COSH has been organizing the “Quit to Win” Smoke-free Community Campaign since 2009 and over 1,000 smokers were recruited each year. Following the success in past years, COSH collaborates with the School of Nursing and School of Public Health, The University of Hong Kong to organize the 5th “Quit to Win” Smoke-free Community Campaign in 2014. The Campaign is again supported by the18 District Councils and district organizations to disseminate the smoke-free messages across the territory. The launch ceremony was held today to introduce details of the campaign and upcoming promotional activities.

Officiating guests included Prof Sophia CHAN (Under Secretary for Food and Health), Dr Constance CHAN (Director of Health), Prof LAM Tai-hing (Chair Professor of Community Medicine & Sir Robert Kotewell Professor in Public Health, School of Public Health, The University of Hong Kong), Ms Lisa LAU (COSH Chairman), Mr Antonio KWONG (COSH Vice-chairman), event ambassadors Mr Ken HUNG and Ms Sherman CHUNG.

COSH, together with the district organizations will launch various community-based activities through July to September to encourage smokers to join the “Quit to Win” smoking cessation contest, as well as to motivate non-smokers to support their family members and friends to kick the smoking habit. Ms Lisa LAU, COSH Chairman said, “Quitting smoking is like playing a football match. Quitters will gain enormous support from their cheering team comprising family members and friends which makes them more determined to quit. They are not alone. Besides, COSH will arrange ‘coaches’, who are trained counselors from the School of Nursing and School of Public Health, The University of Hong Kong, to provide professional smoking cessation counseling services to the eligible participants of the ‘Quit to Win’ contest.” Mr CHAN Kwok-cheung, the champion of last year’s contest, shared his successful experience in quitting the 20-year smoking addiction with the support of his wife, as well as tips on smoking cessation in the ceremony. He called on smokers to quit for a healthier lifestyle.

Prof Sophia CHAN, Under Secretary for Food and Health remarked that the Government joined hands with various organizations to roll out different types of free smoking cessation services, such as counseling, Chinese acupuncture and corporate smoking cessation programmes to cater for the needs of quitters and enhance their determination. The “Quit to Win” campaign could convey the smoke-free message to every corner of the society effectively through the collaboration with the 18 District Councils and district organizations.

The “Quit to Win” recruitment sessions will be held in the 18 districts starting from today until 30 September 2014. Successful quitters will be eligible to join the lucky draw or TV programme to win fabulous prizes. The champion, first runner-up and second runner-up will be awarded travel package to Australia, Singapore and Thailand respectively to learn more about the local tobacco control policies, while the nominators may win supermarket coupons as recognition. In addition, COSH will co-organize a series of community-based promotional activities with District Councils and district organizations to educate the public on smoking hazards and urge the smokers to quit. For details, please visit www.quittowin.hk.

Photo captions

The 5th “Quit to Win” Smoke‐free Community Campaign Launch Ceremony is officiated by (from second left) Prof LAM Tai-hing (Chair Professor of Community Medicine & Sir Robert Kotewell Professor in Public Health, School of Public Health, The University of Hong Kong), Ms Lisa LAU (COSH Chairman), Prof Sophia CHAN (Under Secretary for Food and Health), Dr Constance CHAN (Director of Health), Mr Antonio KWONG (COSH Vice-chairman), together with event ambassadors Mr Ken HUNG and Ms Sherman CHUNG.
The 5th “Quit to Win” Smoke‐free Community Campaign Launch Ceremony is officiated by (from second left) Prof LAM Tai-hing (Chair Professor of Community Medicine & Sir Robert Kotewell Professor in Public Health, School of Public Health, The University of Hong Kong), Ms Lisa LAU (COSH Chairman), Prof Sophia CHAN (Under Secretary for Food and Health), Dr Constance CHAN (Director of Health), Mr Antonio KWONG (COSH Vice-chairman), together with event ambassadors Mr Ken HUNG and Ms Sherman CHUNG.

COSH will co-organize a series of community-based promotional activities with District Councils and district organizations to educate the public on smoking hazards and encourage them to live a smoke-free lifestyle.
COSH will co-organize a series of community-based promotional activities with District Councils and district organizations to educate the public on smoking hazards and encourage them to live a smoke-free lifestyle.

Mr CHAN Kwok-cheung, the champion of the 4th “Quit to Win” Smoke‐free Community Campaign, shared his successful experience and tips on quitting smoking.
Mr CHAN Kwok-cheung, the champion of the 4th “Quit to Win” Smoke‐free Community Campaign, shared his successful experience and tips on quitting smoking.
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