Top Menu

Press Release

“The Smoke-Free Battle of Red Hoodlet” Interactive Education Theatre Classic Fairy Tale Characters as Smoke-free Ambassadors to encourage smoking cessation
2013.10.08
Hong Kong Council on Smoking and Health (COSH) has been actively educating children and adolescents on smoking hazards and preventing them from taking up smoking by organizing the Interactive Education Theatre Programme, one of COSH’s major education and publicity campaigns targeting at primary students since 1995. The Interactive Education Theatre Programme had contributed about 1,400 performances reaching more than 400,000 students and teachers and was greatly appraised by audience. This year, COSH introduces the brand-new interactive theatre show titled “The Smoke-free Battle of Red Hoodlet”. A premiere was held at Academic Community Hall of Hong Kong Baptist University today for students, teachers and media.

Officiating guests of the premiere included: Dr Cindy Lai, JP (Deputy Director of Health, Department of Health), Prof LAM Tai-hing, BBS, JP (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong), Ms Lisa LAU, BBS, MH, JP (COSH Chairman), Mr Antonio KWONG (COSH Vice-chairman) and Ms Vienna LAI (COSH Executive Director). Ms Lisa LAU stated that through the co-operation of schools, professional troupe and COSH, students would be equipped with smoke-free knowledge to say no to cigarettes and encourage family members to quit smoking.

Partnering with the professional troupe, PIP Theatre, COSH aims to deliver the messages of tobacco control along with music, stage effects and interesting presentation among youngsters. “The Smoke-free Battle of Red Hoodlet” is about how the main character “Little Red Hoodlet” helps her grandmother and her friend “Blue Hoodlet” to quit smoking and resist the temptation from “Smoking Werewolf” who lures people to smoke with attractive cigarette packet and display of tobacco products. With the assistance of “Smoke-free Happy Bird” and the audience, “Little Red Hoodlet” finally finds the “Smoke-free Gems” and “Packet in Plain Packaging” to help her family and friends to kick the smoking habit. The show created a favorable atmosphere for students to recognize the benefits brought by smoke-free environment, understand the hazards of secondhand and thirdhand smoke, learn how to persuade smokers to quit and the importance of building a smoke-free family.

“The Smoke-free Battle of Red Hoodlet” will begin its tours in 99 schools across the territory in mid-October 2013. For details of the Interactive Education Theatre Programme, please visit www.educationtheatre.hk

Photo captions:

The officiating guests passed the smoke-free power to the next generation, wishing them to succeed in supporting the works of tobacco control.

The officiating guests passed the smoke-free power to the next generation, wishing them to succeed in supporting the works of tobacco control.

“Little Red Hoodlet” helped her grandmother to quit smoking with the “Smoke-free Gems” and “Packet in Plain Packaging”, and successfully released “Smoking Werewolf” from the control of tobacco industry. He was renamed “Smoke-free Brother” who promoted a healthy smoke-free lifestyle.

“Little Red Hoodlet” helped her grandmother to quit smoking with the “Smoke-free Gems” and “Packet in Plain Packaging”, and successfully released “Smoking Werewolf” from the control of tobacco industry. He was renamed “Smoke-free Brother” who promoted a healthy smoke-free lifestyle.

The guests, COSH Council members and the audience, together with the main characters of the show encouraged the general public to join hands for a smoke-free Hong Kong!

The guests, COSH Council members and the audience, together with the main characters of the show encouraged the general public to join hands for a smoke-free Hong Kong!
Back to Top