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The 4th “Quit to Win” Smoke-free Community Campaign kicks off Territory-wide efforts to build a smoke-free Hong Kong
2013.07.07
Hong Kong Council on Smoking and Health (COSH) is committed to informing and educating the public on the smoking hazards and its adverse effects on health. COSH also plays an active role in promoting smoking cessation. Following the success of the territory-wide “Quit to Win” Campaign in the previous 3 years, COSH is going to organize the 4th “Quit to Win” Smoke-free Community Campaign with the full support from School of Public Health and School of Nursing of The University of Hong Kong, 18 District Councils and district organizations. A series of community-based promotion activities will be held to encourage smokers to kick the habit and foster the concept of smoke-free and healthy lifestyle.

The launch ceremony of the 4th “Quit to Win” Smoke-free Community Campaign is held today (7 July). Officiating guests include: Dr KO Wing-man, BBS, JP (Secretary for Food and Health), Dr Monica WONG (Assistant Director of Health - Special Health Services), Prof LAM Tai-hing, BBS, JP (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong), Mr Antonio KWONG (COSH Vice-chairman), Dr Johnnie CHAN, BBS, JP (COSH Community Liaison Committee Chairman) and Smoke-free Ambassador Mr Kenneth MA Kwok-ming.

The campaign aims to promote smoking cessation, educate the public on smoking hazards and rectify the myths of smoking. Mr Antonio KWONG, COSH Vice-chairman said, “Some smokers refuse to quit smoking as they have some wrong beliefs such as smoking helps relax and quitting smoking leads to weight gain. The successful cases of the previous “Quit to Win” Campaign show what you can win after quitting smoking. You can restore your health and wealth, and also protect your family and friends from the adverse effects of secondhand and thirdhand smoke.” The Champion of last year’s Campaign, an 80-year-old ex-smoker, Mr MAK Sun, shared his successful experience and tips on smoking cessation during the launch ceremony.

Dr KO Wing-man, BBS, JP, Secretary for Food and Health remarked that there are still more than 650,000 smokers in Hong Kong although our smoking prevalence is one of the lowest in the world. Through the Campaign, smokers will receive smoking cessation counseling services, as well as support from their family and friends which can enforce their determination to kick the habit. The Campaign also motivates non-smokers to actively encourage their family and friends to quit smoking.

The “Quit to Win” Campaign has been held since 2009 which has successfully recruited over 3,000 participants. This year, COSH will continue to raise public awareness on smoking hazards and encourage more smokers to kick the habit with the concerted efforts of the 18 districts. The “Quit to Win” recruitment sessions will be held across the territory from July to September. Successful quitters are eligible to join the lucky draw or TV show to win fabulous prizes. Champion of TV show will be awarded two return flights to Sydney, Australia with accommodation (6-day-4-night) to enjoy a smoke-free journey in the world’s first country which implements plain packaging of tobacco products.

Besides, COSH will launch the “Quit to Win” mobile application (iOS version) in mid-July 2013 to provide tips on smoking cessation in an interesting and interactive way. Users can also show their support to their family or friends who are quitting smoking through the app. For details, please visit www.quittowin.hk.

Photo captions:

The 4th “Quit to Win” Smoke‐free Community Campaign Launch Ceremony is officiated by (from left) Dr Johnnie CHAN, BBS, JP (COSH Community Liaison Committee Chairman), Prof LAM Tai‐hing, BBS, JP (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong), Dr KO Wing‐man, BBS, JP (Secretary for Food and Health), Mr Antonio KWONG (COSH Vice‐Chairman), Dr Monica WONG (Assistant Director of Health ‐ Special Health Services), and Smoke‐free Ambassador Mr Kenneth MA Kwok‐ming.

Photo 1: The 4th “Quit to Win” Smoke‐free Community Campaign Launch Ceremony is officiated by (from left) Dr Johnnie CHAN, BBS, JP (COSH Community Liaison Committee Chairman), Prof LAM Tai‐hing, BBS, JP (Chair Professor of Community Medicine & Sir Robert Kotewall Professor in Public Health, School of Public Health, The University of Hong Kong), Dr KO Wing‐man, BBS, JP (Secretary for Food and Health), Mr Antonio KWONG (COSH Vice‐Chairman), Dr Monica WONG (Assistant Director of Health ‐ Special Health Services), and Smoke‐free Ambassador Mr Kenneth MA Kwok‐ming.


COSH will co‐organize a series of community‐based promotion activities with the 18 District Councils and district organizations to encourage smokers to quit smoking.

Photo 2: COSH will co‐organize a series of community‐based promotion activities with the 18 District Councils and district organizations to encourage smokers to quit smoking.


Mr Mak Sun, the champion of the “Quit to Win” Smoke‐free Community Campaign 2012, shared his smoking cessation experience and encouraged smoker to kicks the habit as soon as possible.

Photo 3: Mr Mak Sun, the champion of the “Quit to Win” Smoke‐free Community Campaign 2012, shared his smoking cessation experience and encouraged smoker to kicks the habit as soon as possible.
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