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Press Release

Smoke-free Community Promotion Campaign Kicks off
2011.05.29
Hong Kong Council on Smoking and Health (COSH) has launched the “Quit to Win Smoking Cessation Contest” in the past two years to promote the benefits of smoking cessation. The campaign included a series of territory-wide recruitment activities which have successfully attracted over 2,000 participants from all walks of life. In order to sustain the effectiveness of smoking cessation programmes, COSH will be collaborating with six district organizations to organize a “Smoke-free Community Promotion Campaign” this year for the purpose of encouraging more smokers to quit smoking.

The launching ceremony was officiated by Dr SHIN Young-soo (Regional Director for the Western Pacific, World Health Organization), Ms Lisa LAU, MH, JP (COSH Chairman), Dr Thomas TSANG Ho Fai, JP (Acting Director of Department of Health), Mr CHOW Yik-hay, BBS, JP (Chairman of Kwai Tsing Safe Community & Healthy City Association), Dr TSE Chun-yan, MH (Chairman of Kwun Tong Healthy City Steering Committee), Ms Sharon YEUNG So-kuen (Operations Manager, Primary Health Service (Community Health), Haven of Hope Christian Service), Ms Olive YAU Wing-sin (Executive Secretary of Tsuen Wan Safe and Healthy Community Steering Committee), Ms Yolanda NG Yuen-ting (Member of Food and Environmental Hygiene Committee, Wan Chai District Council), Dr WONG Tak-cheung (Director of Wong Tai Sin District Healthy & Safe City) and TVB artiste Mr Moses CHAN. COSH’s new promotion video featuring Smoking Cessation Ambassador Mr KWOK Chun-on will be broadcast from 30 May 2011.

“COSH has been actively working on district promotion and educational activities for the goods of a smoke-free environment. We invest most of our resources to organize different kinds of promotion activities. This year, I am glad to announce that with the support of six district organizations, the “Smoke-free Community Promotion Campaign” which includes a series of district-oriented smoking cessation activities to help smokers to quit smoking and reduce the smoking population, will be organized.” Ms Lisa LAU, MH, JP, COSH Chairman said.

The Chairman also pointed out that COSH has been actively promoting smoking cessation after the implementation of the total smoking ban since 2007. She said that if we evaluated the effectiveness of all tobacco control measures in Hong Kong by the MPOWER guideline as suggested by WHO, the overall result is satisfactory, however, the tobacco tax rate was still below standard. COSH urges Legislative Council members to pass the bill of raising tobacco tax by 41.5% and the government for the continued support and effort for enhancing smoking cessation services. It was believed that it could help to reduce tobacco use, prevent teenagers from taking up smoking as well as encourage cessation.

Another signature campaign launched today was the “Smoke-free Teens Campaign”. A group of Smoke-free Teens were led by TVB artistes Mr Moses CHAN, Ms Cilla KUNG, Mr Dickson WONG, Mr Ronald LAW, Mr. Brian CHU to kick off the campaign. They played games with these Teens and performed with a theme to promote the smoke-free message to the public.

Please visit COSH website www.smokefree.hk for more information of the campaigns or call 2185 6399 for further details.

Event photos of the Smoke-free Community Promotion Campaign Kicks off:

Event photos of the Smoke-free Community Promotion Campaign Kicks off

Event photos of the Smoke-free Community Promotion Campaign Kicks off

Event photos of the Smoke-free Community Promotion Campaign Kicks off

Event photos of the Smoke-free Community Promotion Campaign Kicks off
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