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Press Release

Smoke-free City Publicity Campaign - "Quit to Win” Smoking Cessation Contest 2010 Launch Ceremony
2010.05.29
In 2009, Hong Kong Council on Smoking and Health (COSH) launched a series of publicity programmes titled “Quit to Win” to promote the benefits of quit smoking to individuals and society. The territory-wide recruitment activities successfully attracted over 1,000 participants from all walks of life. In order to encourage more people to quit smoking and support their friends and families to quit, COSH organizes “Quit to Win” Smoking Cessation Contest 2010 again with support of School of Nursing Studies & School of Public Health, The University of Hong Kong and Television Broadcasts Limited. The successful quitters are entitled to win attractive prizes and enjoy a smoke-free healthy lifestyle!

The launching ceremony was officiated by Dr York CHOW, GBS, JP (Secretary for Food and Health), Ms Lisa LAU, MH, JP (COSH Chairman), Dr. Cindy LAI, JP (Assistant Director of Health), Mr MA Siu-leung, MH (COSH Vice Chairman), Ms Brenda WU (COSH Education & Publicity Committee Chairman), Professor Sophia CHAN (Head, School of Nursing Studies, The University of Hong Kong) and Smoking Cessation Ambassador Mr KWOK Chun On. COSH’s latest API with appeal to female smokers was also previewed at the ceremony.

“ ‘Gender and tobacco with an emphasis on marketing to women’ was designated as the theme of the WHO World No Tobacco Day this year. In fact, smoking not only causes damage to women’s image, but also their health. Therefore, The COSH API encourages women to quit smoking this year. We hope that more people can quit smoking and support their friends and relatives to participate in the “Quit to Win” Smoking Cessation Contest 2010 in order to enjoy smoke-free healthy lifestyle.” Ms Lisa LAU, MH, JP, COSH Chairman said.

Award presentation ceremonies of “Secondary School Video Competition for Tobacco Control” and “Smoke-free Hong Kong T-shirt Design Competition” were also held during the event to acknowledge public’s support for COSH’s campaigns. In addition to fantastic dance performance by Yan Oi Tong Tin Ka Ping Primary School Modern Dance Team, games segments and singing performance by TVB celebrities including Miss Selena LI, Miss Yan NG, Miss Lorretta CHOW, Mr Leo LEE, Mr Stanley CHEUNG, Mr Jim TANG and Mr Ronald LAW also delivered the smoke-free message to the public.

The recruitment of “Quit to Win” Smoking Cessation Contest 2010 will start from June. Participants will have the chance to win HKD 10,000 supermarket cash coupons and fabulous prizes or take part in TVB game show to compete for big prizes. Nominees also have chance to win HKD 3,000 supermarket cash coupons. Please visit COSH website www.smokefree.hk or call 2185 6399 for further details.

Special thanks are given to Shun Hing Group, Hin Sang Hong Co., Ltd and Ocean Empire Food Shop (Holdings) Ltd for being prize sponsors for the contest.

Special thanks are given to Shun Hing Group, Hin Sang Hong Co., Ltd and Ocean Empire Food Shop (Holdings) Ltd for being prize sponsors for the contest.


Special thanks are given to Shun Hing Group, Hin Sang Hong Co., Ltd and Ocean Empire Food Shop (Holdings) Ltd for being prize sponsors for the contest.

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