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Video Competition for Tobacco Control A Call for Participation of Secondary School Students
2009.09.28
Information technology is highly advanced nowadays, and internet has become the major communication tool among young people. Hong Kong Council on Smoking and Health (COSH) and The School of Public Health of The University of Hong Kong (HKU) co-organize the "Video Competition for Tobacco Control" in the school year 2009-10, with a view to promoting the message of tobacco control through this interactive communication platform. The activity appeals to the participation of over 400,000 secondary school students in Hong Kong. Through producing interactive and interesting short videos with the theme of smoking cessation, secondhand smoke and denormalization of smoking, students will be educated with the concept of tobacco control and a "smoke-free" new lifestyle among the younger generation.
 
The School of Public Health of HKU conducted 5 surveys from 1994 to 2008 on adolescent smoking habits and trends in Hong Kong. The research comprises two series of studies, "Youth Smoking and Health Surveys (YSS)" which were conducted in 1994, 1999 and 2003, and "Youth Education and Health (YEAH) School Surveys" conducted in 2006 and 2008, respectively.
 
The above 5 surveys showed a downward trend in the prevalence of current smoking among Form 1-3 students. The smoking rate peaked at 12.7% in 1999 and decreased to 6.0% in 2008, a 53% reduction. Moreover, the intention to quit smoking increased from 2003 to 2008 among Form 1-5 current smoking students. Professor LAM Tai-hing, Director of the School of Public Health of HKU, also one of the consultants of the competition, revealed that the drop in the smoking rate among secondary school students, which has been especially obvious since 2006, shows that the implementation of smokefree legislation in Hong Kong in 2007 was highly effective in curbing smoking.
 
Dr. HO Sai-yin, Daniel, Assistant Professor of the School of Public Health, HKU said, 'Although the research results indicated that there is a substantial drop of smoking rate among Form 1-5 students in the past 10 years, it is still as high as 6.9% in 2008. This implies the tobacco control policies should be further strengthened in order to reduce the harms of smoking to our younger generation."
 
Renowned film director Mr. LEE Lik-chee, another consultant of the competition, encouraged secondary school students to join the competition, because it will be a golden opportunity for students to learn the techniques of producing short videos. They will also benefit by understanding the harm of smoking and secondhand smoke throughout the process. Ms Lisa LAU, MH JP, Chairman of COSH said that the major objective of this competition is to uphold the "say no to smoke" culture.
 
Moreover, the School of Public Health of HKU have invited students of the Baptist Lui Ming Choi Secondary School to produce a demonstrative video for the competition, the students and their teacher shared with the media during the press conference, "Although we know how harmful smoking is to our health when we were small, we understand it more and feel it more deeply throughout the research, preparation and production process of the short video. Now, we will be very determined to say NO to the first try of smoking". The students’ demonstrative video, namely "The Secret of a Macho Man", has been uploaded to www.smokefree.hk/youtube.html for public viewing.
 
The organizers are honoured to have invited renowned film director Mr LEE Lik-chee, cross-media creator Mr Jim CHIM Shui-man, and Prof LAM Tai-hing as consultants of the competition. They will teach participants about video production, acting techniques and tobacco control information in the workshop offered to participants. The competition offers attractive prizes of a total of $50,000 book coupons. The awards include the Champion, 1st runner up, 2nd runner up and 30 Merits, with some special awards such as the Best Actor, the Best Editing and the Best Sound Effects. All participants will be awarded the certificate of "Video Production and IT Application". For details and online registration of the competition, please visit the link: www.smokefree.hk/youtube.html
 
(From left) Dr. Daniel HO, Assistant Professor, School of Public Health, Ms Lisa LAU, MH JP, Chairman of Hong Kong Council on Smoking and Health, Mr. LEE Lik-chee, Renowned Film Director and Prof LAM Tai-hing, Sir Robert Kotewall Professor in Public Health, Director, School of Public Health, The University of Hong Kong.
Photo 1
(From left) Dr. Daniel HO, Assistant Professor, School of Public Health, Ms Lisa LAU, MH JP, Chairman of Hong Kong Council on Smoking and Health, Mr. LEE Lik-chee, Renowned Film Director and Prof LAM Tai-hing, Sir Robert Kotewall Professor in Public Health, Director, School of Public Health, The University of Hong Kong.
 
Prof LAM Tai-hing, Sir Robert Kotewall Professor in Public Health, Director, School of Public Health, The University of Hong Kong Director, School of Public Health.
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Prof LAM Tai-hing, Sir Robert Kotewall Professor in Public Health, Director, School of Public Health, The University of Hong Kong Director, School of Public Health.
 
MS Lisa LAU, MH JP, Chairman of Hong Kong Council on Smoking and Health.
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MS Lisa LAU, MH JP, Chairman of Hong Kong Council on Smoking and Health.
 
Dr. Daniel HO, Assistant Professor, School of Public Health
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Dr. Daniel HO, Assistant Professor, School of Public Health
 
Mr. LEE Lik-chee, Renowned Film Director
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Mr. LEE Lik-chee, Renowned Film Director
 
Mr. Felix Du, Teacher and students of Baptist Lui Ming Choi Secondary School
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Mr. Felix Du, Teacher and students of Baptist Lui Ming Choi Secondary School
 
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